A retail display is anything in a store that promotes your company’s products. The visual merchandising strategy focuses on the appearance of the retail display, as they are often the first contact between the product and the customer. Attracting many customers to your shop is nice, but if they do not convert into sales, all your effort is for nothing. A well-designed display can help maximize conversion rates to turn visitors into customers. Using cardboard retail display boxes to present the products and grab customers’ attention- does not matter whether on your store shelf or at a retailer’s. Custom printed display box packaging is excellent for lightweight packaging products such as candy, lip balms, and more.
Structural integrity is key
Custom packaging for retail is a cost-effective alternative to permanent displays, but that does not mean you should settle for a flimsy replacement. Your retail display boxes will be on the sales floor for months, loaded with merchandise and exposed to the shop environment, possibly bumped by shopping trolleys, moved, or subjected to other unforeseen actions.
The technology and integrity of the display are critical. A poorly designed display may incur unexpected costs in lost revenue. If it falls apart, it may be prematurely removed from the shelf or give the impression that your brand is of inferior quality. And if it is difficult for the retailer to assemble the display, it may not be used. Displays should be intuitive to assemble and require a minimum of steps.
Retail display Boxes need to tell a story
Attentive, visually appealing retail display boxes are critical to the shopping experience. It can make the difference between a potential customer visiting your shop to see more or walking on and entering a competing shop.
Some retailers have too many products in too small a space. Your display packaging needs to tell a story, so it makes sense for them to have a theme.
For example, if you are designing a display for gummies, it may be easy to put the gummies on the counter of your shop in a suitable packaging form.
Increase customer loyalty
Engaged customers buy more, recommend your brand to others, and are likely to continue buying from you. This is especially important for smaller or independent businesses of retail display boxes that are up against market leaders with large marketing budgets. You can easily differentiate your brand from supermarkets and chains by creating a more personal experience.
What do you want your customers to do with your product when they come across your display? Try it on? Try a sample? Pick it up and take a closer look? When designing your display packaging, think about the purpose and intention. This will help you refine your display and drive customers to take explicit action.
Improved brand loyalty
Every single element of your retail space contributes to your brand image. Not just the products you sell but also the decor, atmosphere, and experience play a crucial role in increasing sales.
When choosing retail display boxes, choose styles and materials that complement your products and appeal to most of your customers. You want your customers to feel your brand through the visual displays.
Retailers can optimize sales with carefully placed printed display boxes. Arrange units to create an open flow and intelligent layout. Change displays throughout the seasons to bring priority items to the front of the shop and the end caps of the aisles. Rolling fixtures and easy-to-install units help maximize product placement year-round, so you never have to worry about hitting the target.
You want to boost your sales
Of course, you want to sell as many units of your product as possible with a healthy profit margin. But sometimes, increasing sales volume is the only way to make a decent profit margin – sales displays to the rescue! (Of course, you still need to add the display cost to the unit cost and find a balance). Or let us say you have a surplus of display packaging boxes in your warehouse that is about to expire or is an older version of your product for which a new version will soon be available. You want to dispose of this surplus product quickly to improve the situation – retail displays to the rescue!
It is essential to justify the cost of using retail displays. But if you find yourself in any of the above situations, a retail display could be your future. Designing and implementing retail displays is hard work, but the return on investment is well worth it. From shelf talkers to gondolas to mannequins, you must decide which retail display is best for your box’s product. Click to get more information.